Sales planning. He/she must be goal-driven and have the ability to lead in a fast paced environment. Sales Promotion Objectives – 9 Main Objectives. Objectives of Sales Management By relivingmbadays on March 11, 2013 Every business firm has certain objectives to achieve. In some cases it is to reinforce the basics of selling, and in other cases it is to help improve product knowledge. Sales motivation is required at all times, and it becomes the culture of an organization to keep sales force motivated. These objectives may be very explicit and definitive, or they may be implicit or general. This article deals mainly with the objectives of sales motivation. Following are the five key objectives of marketing management:- Generate customer base The responsi. 1.Sales Planning-Sales Planning is the first functions of sales management and it means that the role of a sales manager is to facilitate planning. Objectives of Sales Management From t"e com!an+ vie7!oint/ t"ere are t"ree general objectives of sales management= sales volume/ contribution to !rofits and continued gro7t". Recruitment of sales staff. Sales management is done by Sales Managers and they are responsible for generating sales, profits and customer satisfaction. Sales management is an art where the sales executive or the salesperson helps the organization or individual to achieve its objective or buy a product with their skills. Ensuring regular supply of goods, 5. Discipline and morale, 6. There are numerous reasons that you will want your staff motivated for sales. From the company viewpoint, the general objectives of sales management are: 1. Conduct marketing research and plan. Generates revenue. Resume objectives may seem obsolete or no longer part of the typical resume—the career summary is more common nowadays—but that doesn't mean they aren’t valuable in all circumstances. But this controversy is invalid since sales personnel can be trained / hostler for selling. Sales Management Seminar and PPT with pdf report: Sales Management has two schools of thought: Sales as an ART and Sales as SCIENCE. Since the role of sales manager requires a person who is goal-driven and able to lead in a fast-paced environment, your objective section is also somewhere you can highlight attributes like leadership, organizational skills and management skills. Achievement of desired sales volume is the primary objective of sales management. Sales Management refers to the process of developing a marketing team, leading a marketing team, coordinating sales activities, and implementing sales techniques. Minimise the element of risk, 9. All these plans and policies help in the achievement of sales targets. To set the sales goals, formulate the sales policies and design the sales strategies. Objectives of sales management. ). Sales goals alert your sales staff to the revenue productivity expected. In the process, objectives are translated into more specific goals-they are broken down and restated as definite goals that the company has a reasonable chance of reaching. However, they may vary with the type of target market and points of channel. Sales promotion objectives are consistent with marketing and marketing communications objectives. It efficiently makes all sales related planning by forecasting future prospects. They are designed to satisfy our need for certainty and measurability. To control the sales performance, sales activities and expenditure of the business unit. OBJECTIVE OF SALES MANAGEMENT 14 15. Sales managers is modern organization are required to be customer-oriented and profit-directed and perform several tasks besides setting and achieving personal selling goals of the firm. 3. The main objectives of management are: Getting Maximum Results with Minimum Efforts - The main objective of management is to secure maximum outputs with minimum efforts & resources. Sales management helps businesses in … Planning for future Today, management […] Thus sales management involves a strong interaction between Sales, marketing and Top management. However it is the top management who has to outline the strategies to achieve these objectives of… Better quality goods, 4. For example, a sales objective might be to increase the number of new accounts generated , which could be achieved by putting greater effort into sales activities such as cold calling or by visiting more prospects. Contribution to profits 3. Sales manager: Someone who’s responsible for managing salespeople and overseeing a company’s sales process. Sales or marketing management is concerned with the chalking out of a definite programme, after careful analysis and forecasting of the market situations and the ultimate execution of these plans to achieve the objectives of the organisation. Objectives of sales management Today we are going to discuss on sales management objectives. Sales management process: Steps taken to attain a company’s objectives. As a sales manager, you’re responsible for delivering results. Loading... Autoplay When autoplay is enabled, a suggested video will automatically play next. The general goal of sales management is to help a business achieve its sales objectives or, ideally, exceed them. Introduce new products and services in the market. 13 SALES MANAGEMENT Work can be categorized as….. 14. In fact, in the sales industry, a well-crafted resume objective can be the key to sealing the deal. Ensure continuous growth of the organisation. A sales manager job is to manage a sales department and ensure the team of sales employees are operating effectively. account management process, opportunity management process). management objective of the firm; that must emanate out of its overall business or corporate objectives. Some of the individual tasks involved are setting overall sales targets, quotas, demand/sales forecasting and strategy. Optimum utilisation of resources, 2. 2. Sales management jobs are found in both consumer and commercial industries, in positions ranging from district manager, to vice president of marketing and sales, to top sales management of the firm. objectives and importance of sales quota. Sales Force Management: Definition, Objectives, Process, Strategies, Activities, Roles and Other Details Sales Force Management – Definition of SFM Personal selling is a very important component of the marketing activity. The main objectives of sales management is that products should be sold at that price which realizes profits. Attributes like leadership, organizational, and management skills … ADVERTISEMENTS: Various Objectives of Management are:1. Quantitative or Short-term Objectives of Salesmanship The word ‘quotas‘ is the clarion call to sales … Objectives can only be managed indirectly by controlling a salesperson’s activity at the process level (i.e. Growth and development of business, 3. Leading people starts with leading yourself and making choices that truly get the right results the right way.. For each sales manager goal and objective listed below, there are numerous ways to get those results. Quantitative objectives are the easiest form to tabulate or represent graphically (both popular obsessions at management level! They also forecast sales, set objectives, develop strategies and policies, and establish budgets. Skills of a Sales Executive. To drive business results, successful salesmen focus on the buyer’s needs and provide solutions, not just make a sales transaction. Sales Management: Definition, Difference, Relationship, Objectives of - Sales and Marketing Personal Selling: Definition, Characteristics, Forms Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Mobilising best talent, 7. In order to understand which training will be effective in your situation, you need to first understand the objectives of sales training. 6. OBJECTIVE OF SALES MANAGEMENT 15 Following are the three general objectives of sales management: 1. Sales motivation is not required only when the salesman is going through a slump. Sales management helps to achieve the organizational objectives. Competition for sales management jobs can be intense. This area of sales management involves setting the objectives toward which the sales team will work. Sales volume 2. The sales-management objectives of a business firm, generally relate to the areas of (i) achieving sufficient sales-volume, (ii) providing sufficient profit, and (iii) experiencing continuing growth. Quantified sales objectives are necessary in any for-profit company. Improving performance, 10. Probably the most frequently used type of objective, quantitative objectives are those that can be tracked and evidenced by data. To coordinate with distribution channel members to improve sales and market-share. The general objective that sales management has in mind in using quotas is to control the sales effort. Effective sales training programs typically prepare participants to sell products and services. Promotion of research and development, 8. 1. Contribute towards current profit. 7. To collect information from markets, customers, suppliers, distribution channel members and consultants for use by company management. Management is basically concerned with thinking & utilizing human, material & financial resources in such a manner that would result in best combination. The objectives of sales promotion are: (i) Informing: Informing is to educate the consumers about the product. There are many different reasons why sales managers use sales training for their associates. The sales executive can plan how to take an appointment with the prospects (i.e, potential buyers), allocate sales and quotas, and sales territories business expansion. GK, General Studies, Optional notes for UPSC, IAS, Banking, Civil Services. Top management delegates to marketing management, which then delegates to sales management, sufficiently authority to achieve the three general objectives. 2. Objectives of Sales Management. Objectives of Sales Training. Management also uses quotas to motivate personnel to achieve desired performance levels. Management by objectives (MBO) is a management technique for setting clear goals for a specific time period and monitoring the progress. Management is the process of getting things done through other people. There are mainly three such objectives Sales Volume Contribution to profits Continuous Growth The sales executives in this case are the ones who help implement these objectives. Sales management entails numerous objectives which are executed by sales managers. An integral portion of sales management. Sales Management and financial results Financial Results are another objective of sales …show more content… Whether or not these targets are reached depends upon the performance of sales and other marketing personnel. Generate sufficient sales volume. Sales management strategy: A method to bring about a desired outcome. Mainly with the objectives of sales management involves a strong interaction between sales, set,! 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